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CONFRONTING BOTH GOOD AND EVIL WITH CONSUMER PSYCHOLOGY

2019 Annual Conference
Savannah, Georgia
February 28 - March 2, 2019



The Society for Consumer Psychology (SCP) will be holding its Annual Winter Conference from February 28 - March 2, 2019 at the Hyatt Regency Hotel located on the waterfront in the beautiful historic district of Savannah, Georgia. The Society for Consumer Psychology conference provides opportunities for a high level of interaction among participants interested in consumer research and in advancing the discipline of consumer psychology in a global society.

We are seeking proposals for individual papers, symposia, and working papers for presentation at the conference. We encourage a diverse set of ideas and approaches to consumer psychology. We also welcome diverse methodologies, including experimental research, survey research, conceptual and/or theoretical developments, or other methods relevant to the study of consumer psychology.

CONFERENCE THEME:
CONFRONTING BOTH GOOD AND EVIL WITH CONSUMER PSYCHOLOGY
In keeping with the well-known book (“The Book” to the locals) and corresponding major motion picture, Midnight in the Garden of Good and Evil, (written by John Berendt and subsequently brought to the screen as a Clint Eastwood-directed film) chronicling the lives of Savannah locals, the conference will aim to showcase both the “good” and “evil” of consumer psychology. As such, we are particularly interested in submissions that address issues related to consumer welfare: both the “good” that consumer psychology can do for consumers and society, as well as grappling with the “evils” that can stem from the consumption of products, services, and experiences. All other consumer psychology-related topics are welcome and encouraged, as is taking a ghost or architectural tour of this charming Southern city (before or after midnight).

All symposia, individual paper, and working paper submissions are due by Friday, August 17, 2018. We will send notification of acceptances in November 2018.

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