Welcome Guest. You may view the program without logging in. However, you will not be able to save a personal schedule unless you sign in first. Click the 'lock' icon at the upper-right corner to sign in.

2020 Annual Conference Huntington Beach, California March 5-7, 2020

The Society for Consumer Psychology (SCP) will be holding its Annual Winter Conference from March 5 - March 7, 2020 at the Hyatt Regency Hotel located on the waterfront in beautiful Huntington Beach California. The Society for Consumer Psychology conference provides opportunities for a high level of interaction among participants interested in consumer research and in advancing the discipline of consumer psychology in a global society.

We are seeking proposals for individual papers, symposia, and working papers for presentation at the conference. We encourage a diverse set of ideas and approaches to consumer psychology. We also welcome diverse methodologies, including experimental research, survey research, conceptual and/or theoretical developments, or other methods relevant to the study of consumer psychology.


Study of consumer psychology is broad and extends beyond a consumer buying a product from a store. Indeed, theories of consumer psychology are relevant to and can inform our interactions with technology, our political attitudes and choices, our environmental actions, our health decisions, and our financial behaviors. Consumer behaviors outside the commercial market place are all affected by the same behavioral drivers as purchasing and consumption decisions are.

For this year’s SCP, we seek to encourage this broader view of consumer psychology. Sessions and papers that look at consumer actions beyond the traditional marketplace are welcome, including but not limited to political, health, financial, technology, financial, and environmental sustainability domains. We believe that consumer behavior researchers have important contributions to make in these wider spaces where consumers spend their everyday lives.

A track will be dedicated to submissions that are relevant to the conference theme. Thus, submissions that highlight relevance beyond traditional marketing will be given priority.